When you’re running a dental practice in the US, it’s sometimes a good idea to zig when others are zagging. In other words, when every dental practice is doing something one way, it’s sometimes advisable to do it another way so as to attract new people and stand out from the crowd. When all of the dentists in your area are referring people to orthodontists for braces, then getting your Invisalign certification and doing that on people with teeth that need straightening is a great way to get more business than your competition.
However, sometimes it’s a good idea to do exactly what the most successful clinics are doing. If the best clinics out there are the ones that are spending a great deal of money on advertising and marketing each year, then it would be wise to spend a similar amount. If the most profitable practices are those that spend the bulk of their advertising budget on digital marketing, then you should do the same thing. It’s a good idea to do things differently, but when something is clearly working for everyone then doing that thing is also wise.
An example of something that all of the best dental practices do that really works is dentist SEO. SEO, or search engine optimization, is a marketing term that’s only been around for the last several years. Before the Internet and before search engines, it didn’t exist at all for that’s what it has to do with. If you’re not familiar with the term, it just means that practice of helping a dental clinic be one of the first clinics to pop up when people are looking for them on search engines. If someone living in Denver, Colorado goes to Google and types in “local dentist,” search engine optimization is the tactic that helps your clinic be first on the list. The higher you are on the results that the search engines produce the more opportunities you are going to have at potential customers. Most people never go past those first few results, so the main goal of dentist SEO is to make sure that you’re one of those first few.
Dentist SEO is incredibly important to the efficacy of your dental marketing strategy. In fact, along with dentist web design it’s likely the most important. All of the best and most profitable dental clinics in the country understand that if you can’t be found on a search engine you aren’t going to be found at all. They know that people use search engines when they want a dentist and very little else, so if they don’t do everything in their power to come up first on at least a couple of terms that people are likely to use then they’re not going to stay in business all that long. It’s really that simple. If you’d like to learn more about dental SEO, i.e. how it works and what you can do, then talk to a professional like those at Dentist Marketing Gurus. They’ll be happy to get you set up with an SEO approach that’s sure to work.