Think for a moment about all the ways that you look at websites. You probably pull them up most frequently on your phone or mobile device. Perhaps most frequently after that you take a look at them on your tablet. Maybe you use a laptop or even a desktop to pull up a website. With all of these many and varied ways to view a website, it can be easy to get caught up in one format over the other, letting our own biases inform where we think people are most likely to go to look at the site. In these moments, as a web developer or as a business person, you have some options. You can choose to move out of your own perspective, or you can stay stuck in your current worldview. Your best bet is to take the time to invest in responsive web design that allows you to reach customers in whichever format they choose to reach you. After all, if marketing is all about making it easier for people to engage effectively and powerfully with your company, then it just makes good sense for you to be thoughtful about how you use your website’s design to make that happen. Your business’s growth depends on the way you utilize your website, whether that is through responsive website design or other avenues. When you decide to use responsive website design, you are choosing to be successful; without it, you’ll lose customers left and right.
Consider how frustrating it can be to pull up a website on a device only to find that the page does not correctly fit or is formatted in odd ways. You will find yourself struggling to get the website working in the way that you’ve been hoping for it to, and instead of waiting until you get to a device that can more easily handle the formatting of the website, what are you more likely to do? Find another company. This is the nightmare that website developers have, and it is this nightmare that leaves people feeling frustrated when they look at their website analytics and see people dropping off at higher rates dependent upon the device they are using to look at the site. This simply will not do, and it is important for businesses to be cognizant of this probably and respond accordingly.
The best way to keep customers and prevent this drop off is to work with an expert web developer to help you ensure that your website design is always high quality and is responsive to the various devices people may choose to view your website on. With so many different types of devices out there, it can be overwhelming to cater to every single one of them. However, the importance of this extra step cannot be overstated. Don’t make your customers jump through hoops to get to you. Make their lives easier by investing in them through investing in responsive web design and working with the team at Nico Associates to help you get there.